Sunday, 16 April 2023

SCHOLAR: THEORY OF CORPORATE CONGLOMERATE STRUCTURE SECURITY


A "corporation" is defined as “a legal entity created by individuals or shareholders with the purpose of operating for profit” (Corporate Finance Institute 2023).  For the purposes of this article, the “B corp.” is going to be the focus rather than the C corp. – most companies and the S corp. where corporate income and losses are passed to the limited limit of 100 shareholders.  Regardless a B corp.  has rigorous requirements for approval.  B corps in the USA must be assessed by B Lab of which some of the requirements are as follows:  Passing the B Impact Rating System, Interview with a B Lab staff member, adopting the B Corporation Legal Framework and completing a Term Sheet (US Chambers 2023).  Corporations are started via a corporate myth the “Articles of Incorporation” making it a legal fiction.  Within the Articles of Incorporation are details as to how the company is going to operate.  The Articles also give a depiction of the companies structure.  These Articles of Incorporation are important documents which essentially serves as the basis for revenue generating activity within the company.  In C corporations and S corporations, they operate for profit oftentimes making minimal investments to maximize returns.  Oftentimes profit can be found in surplus value.  Surplus value means that there is an initial investment (the cost), and through that investment (cost), a profit is generated over a course of time.  The cost minus the sum value of the product created results in what is referred to as surplus value.  This is the basis for corporate exploitation wherein revenue is maximized and costs are low.  In a corporation revenue generating activities and cost generating activities are conducted with surplus value in mind.  This results in shareholder primacy.  Shareholder primacy can be defined as “[corporate decisions made under the Articles of Incorporation are concerned with] profit maximization for the benefit of the owners and shareholders” (B corporation 2023).  B Labs, the nonprofit organization in the USA tasked with registering B corps.  considers shareholder primacy to be an impediment to long term value for the owners, shareholder and the community at large.  A B corp.  must adopt a stakeholder governance framework to ensure that they are upholding the requirements of B Labs.  B corps.  become B corps.  because it encourages “social responsibility,” “attracts like minded employees,” and “cost saving [sustainability],” (US chamber 2023).  Social responsibility is what is going to be detailed herein.  When your company is a B corp.  it holds you and your practices accountable for social and environmental responsibility. “Consumers are increasingly interested in sustainable companies and want to be convinced of their social efforts. By adhering to B corp.  standards that are made transparent, customers can see how the companies they support are making a difference” (US Chambers 2023).  With the aforementioned in mind, B corps.  are accountable and have a social and environmental responsibility function.  Accountability can come in many forms.  Accountability can be defined as “generally the state of being liable, answerable” (US legal 2023).  This means that any activity that is conducted by the corporation must be backed by reason.  Reason can be publicized through a functional strategy of functional area of the value chain as in Public Relations or PR through scholar and social works which also serve as parts of the structure of the company. In Law this creates estoples.  For example, a publication can be used as a function of Propaganda within the functional area of the value chain of a company.  Further, if the Propaganda subpractice Public Relations function is a part of a Strategic Business Unit, under a business strategy, other functional areas within the SBU must exist such as “Investment,” “Manufacturing,” “Espionage,” amongst others.  In a B corp.  these business strategies must adhere to the legal frameworks under the B Labs guidelines.  Regardless, the B corp.  can have an SBU for societal objectives under a business strategy and it is possible to have a fully functional value chain complete with multiple functional areas under it to conduct social responsibility efforts within the society, therefore, having a degree in Political Science, Criminology, Sociology, Law etc.  is a benefit when considering qualifying for a B corp. 

Henceforth, accountability in a B corporation is entrenched into the corporate strategy of the company.  This means that those working in B corporations must adhere to stringent processes and procedures.  For example, working for the government means that the individual must uphold standards that are very high.  This means that B corps and governments and government bodies and government agencies and government institutions must operate according to some degree of “strict liability.”  Regardless, B corporations and their framework are made transparent.  This means that customers and employees can see “how,” the company is making a difference.  Regardless, what is interesting to note here is that within the business strategies of a company, there could be Strategic Business Units as mentioned.  A Strategic Business Unit or short form SBU can be defined as “an organizational entity of a company that is given the responsibility to serve the particular demands of one business area and therefore has its own mission, objectives and business strategy” (MBA brief 2023).  Such SBU’s as discussed above can have functional strategies to cater to different business objectives. 

A corporation has legal protections in the form of liability.  Corporations have limited liability.  This means if their board members make a decision that is not in favor of the law, the company itself can be legally prosecuted.  A corporation as mentioned is organized according to Articles of Incorporation.  The legal structure of the company hence is codified to adhere to the rule of law.  A corporation can be organized in different ways.  The method that is to be discussed herein is the "conglomerate." A conglomerate can be defined as “a group of different businesses which form one corporate group” (Market Business News 2023).   With a conglomerate it means that the company can have various SBU’s under its business strategy which then serve to create revenue for the company.  Strategic business units can have multiple functional areas under the functional strategy of the conglomerate.  This means that the strategic business unit can function at the base of the company dealing directly with the clientele.  Having different and various strategic business units focusing on different products and business objectives per the business strategy of the corporate strategy of the conglomerate can benefit the conglomerates’ ability to be resilient within the macroscopic economy and domestic environment.  Having multiple SBU's creates security within the structure of the company.  For example, a company could have four or five different SBU's all with different a market focus which results in different products and high differentiation between products.  Let's say that SBU 1 produces and manufactures food, SBU 2 provides health and medical services, SBU 3 provides products pertaining to Law and SBU 4 is a clothes and apparel retailer.  These SBU's under the corporate conglomerate release products periodically to remain comparative in the market.  According to Miles and Snow companies can be the following- innovative, reactive, prospective etc.  This means that in business other companies can launch offensive and defensive moves against the company.  If there are multiple strategic business units, such moves can prevent the other companies from taking market share from the conglomerate.  Further, the SBU's collectively serve as checks and balances which then such offensive legal and non legal attacks can be countered.  Multiple SBU's form the companies good will and brand power.  If an SBU is attacked by an opposition, the other SBU's serve as a means by which to counter because of integration.  The security is a defensive measure against infringements.    Multiple SBU's are like a form of encryption.  The SBU's in Erations Conglomerate function collectively through a "Business Program" which is conjured every 4- 5 years.  A Business Program is a detailed casual literature which sets forth the planned trajectory of the company through the business cycle for the next few years with concern of the corporate strategy, business strategy and functional strategies.  It emerged as a result of product cycles.  For example a certain make of a vehicle is produced.  For the next few years the model of vehicle remains fairly unchanged.  This means that the Business Program focuses on that product for the stipulated years in a bid to maintain revenue and reduce costs through economies of scale.  Essentially it forecast and projects potential revenues and it determines what is next in the succession of products while preparing and budgeting research and development initiatives.  It details SWOT and STP of the products and services available and how it stacks to current products and services on market while having a concern for corporate social responsibility efforts and other charitable causes.  From an offensive perspective the SBU's serve to balance deficits.  If the balance sheet reflects a deficit on any of the existing SBU's, revenue can be off-seted via transfer payments under a functional strategy of “Accounting” within the functional area of the value chain under the SBU of the business strategy, to rectify the deficit reflecting a profit so that the value per share increases through shareholder confidence a proponent of shareholder primacy.  In short it keeps the value of the SBU affected stable so that the likelihood of the value of share prices increase.

WORK CITED

B Lab.  2023.  Legal Requirements.  Retrieved from:  https://www.bcorporation.net/en-us/about-b-corps/legal-requirements

Corporate Finance Institute. 2023.  Corporation.  Retrieved from:  https://corporatefinanceinstitute.com/resources/accounting/what-is-corporation-overview/

MBA Brief.  2023.  What is a Strategic Business Unit.  Retrieved from:  https://www.mbabrief.com/what_is_strategic_business_unit.asp

US Chambers.  2023.  What is a B corp?  Retrieved from:  https://www.uschamber.com/co/start/strategy/b-corp-advantages-and-requirements

US Legal.  (2023).  Accountability Law and Legal Definition.  Retrieved from:  https://definitions.uslegal.com/a/accountability/

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