Political Scientist have the ability to use “Initiatives,” “Directives,” “Informatives,” “Inquisitives,” and “Collaboratives” hereto forth it nowt shalt be referred to as the “IDIIC Method” to action a POLITICAL PROGRAM. A POLITICAL PROGRAM is a dissemination of a political stance; political information from interest articulation and interest aggregation whereby, policy is created and these policies, through a POLICY PROPOSAL become bargaining tools for public participation in politics as they are distributed throughout the domestic environment. The use of public relations tactics through PRESS RELEASES help proliferate information of the PLATFORM where then contingency planning, the cause and effects of actions, can be used to strategize the depiction of political issues (Gagnon et al. 2017) to the publics. Through social mobilization the IDIIC Method are used to promote a POLITICAL PROGRAM which are backed by Social and Scholar works which serve to benefit the domestic environment. The IDIIC Method serve to distribute political content to the domestic environment so that individuals in society may participate in a democratic politics. For reference, Bringham defines distribution as “the distribution of benefits and services to various groups in the population (In business, often referred to as the target demographic.”
An Initiative can be defined as an action by which the Political Actor commences social mobilization from interest articulation and interest aggregation of the domestic environment. Bringham defines interest articulation as a process that “involves individuals and groups expressing their needs and demands” (2012) while they define interest aggregation as the “combining of different demands into policy proposals backed by significant political resources” (2012). Initiatives are for assessing the domestic environment and its population. In Political Science data are collected per the Scientific Method. When the Political Scientist organizes the data according to the Scientific Method, he then can conduct an experiment to assess the domestic environment via creating an Initiative.
A Directive is defined as, a mobilization resulting from a collection of organized data from the Scientific Method, it actions this through various tasks by authority or power. Through this then, social mobility can be created in the form of a Directive. Directives seeks to manage a phenomenon. Directives guide the phenomenon to a desired operational state as per the PROGRAM. For the simplicities sake, the Political Actor is interested in policy objectives which are equity & equality, safety & security, efficiency, feasibility, public acceptability, sustainability, accessibility & inclusiveness (Cleland 2019). These policy objectives become increasingly important because it serves to ensure that the Political Actor is serving per the best interest of the publics.
An Informative is an action by which the Political Actor seeks to gain consent. This disclosure of information relays the basic information needed by the citizen to be able to form an idea of the PROGRAM so they can make a political decision. This can be done through FACT SHEETS for example. By providing facts, evidence, supporting evidence and proofs, a PRODUCT can be framed. The Informative releases information so that the Political Actor can create an ACTION PLAN. An ACTION PLAN is a list of objectives and items that are required prior to achieving a political objective. Through the facts, the Political Actor can then start to plan for the obtaining of political objectives.
An Inquisitive is an action wherein the Political Actor observes a phenomenon in the domestic environment. They articulate interest and aggregate interest as they organize this data to something meaningful. This then results in the Political Actor being able to make a decision on whether the observed phenomena is right or wrong. This then becomes a cause therefore, in that it are privy to policy making and policy implementation. Bringham describes policy making as the deliberation of which policy proposals become authoritative rules (2012) while policy implementation is defined as the enforcing of public policies; policy adjudication. In an Inquisitive the objective is to extract information so that a solution that is consistent with the PROGRAM can be conjured. Bringham describes “extraction” as the “extraction of resources in the form of taxes and the like” (2012).
A Collaborative is a part of the concept of a Cooperative. Rather than the Political Actor telling the other party to do something in their stead, the Political Actor and the other party cooperate to complete a political objective. This then results in equal rights and responsibilities of both parties. The purpose of the Collaborative and the Cooperative is to bring people together. The like minds that observe the political objectives can begin to conjure up solutions via the group think theory. The group think theory says that if people are placed in groups, they would have better creative intellectual capacity than a single individual (Sens et al. 2005). This could result in innovation and disruption.
With the above noted methods of political social mobilization, it becomes increasingly important to talk about the political PRODUCT (goods or services). In politics, it’s PRODUCTS are rooted to a cause and the products are created via social constructionism than it are reified. The cause is usually to benefit the domestic environment via sociological imagination. Such political products include, girl guide cookies, Princess Dianne collectible ty beanie baby and collectable Spanish Real bullions. These political products are all tied to a political cause. Usually, political products are mistaken for cheap merchandizing efforts as the idea of them creates a phantasmatic experience ex. MAGA Hats. Really however, the political PRODUCT aims to create a sense of nostalgia and cohesion within the Political Actor’s community. In business they call this “good faith". Yates defines this as “the decision maker must act with honesty and integrity”(2017). Further Yates says that goodwill is used to maintain social constructs that establish relations with clientele (2017). In business, there are many people that go through the tertiary system to ascertain degrees related to that discipline. The issue with this is that, some of these individuals are taught a specific way, they become inundated by the education they have received and after graduation, they release products that have been tried and tested by the standard in that industry rather than releasing an innovative and disruptive product. This results in a lack of critical thinking. For example, a business major ascertains his credential only to release a product, the oil change. This product is enticing because, it has a high profit margin, low labor input and low material cost. Another benefit is the probability of a return customer as oil changes are done every several months. This is in contrast to an individual that releases a disruptive and innovative product such as the Bangkarwayan or the Phoenix (Carmudi 2014)- similar to the Dodge Ram woodgrain decorated vehicles in the 1990's or the PT Cruiser in the 2000's by Chrysler. The individual releasing the oil change has been inundated by tried and tested products (trend forecasting) that others have tested before him because it is a reduced risk.
Another example is MacDonalds corporation who had a culture of partying. They likely had this in place for product differentiation purposes per the BCG Matrix. In 2020 quarter one, the company decided to change the “party culture” of the company and this likely caused the stagnation years preceding it because the company gets reduced consumer interest because word of mouth is not as effective as it was hence less advertising as evidence of the graph below on the left. In this case, the “partying” was the innovative and disruptive variable keeping the uptake of MacDonald's food technology fresh resulting in a constant stream of adopters per the diffusion of innovation (exclusive domestic products) and promoting the growth of the company with retrospect to the business cycle before 2014. The graph below indicates that when the CEO created changes to party culture with in the company in 2020, sales were down at its lowest point- trough in the years preceding it from a trend that has been continuing since its peak on 2014. The reduction in sales can be attributed to COVID 19, but also it could be attributed to the CEO who aimed at addressing the party culture. The company still has yet to rebound.
This not only occurs in business but other professions as well, in the discipline of Law, Lawyers provide document processing as a product, while Nursing provides such things as medication administration and physical care. These products are however regulated by government bodies which is why the products are standardized. The issue with standardization is a lack of innovation and stagnation. This creates markets like the stagnant market of calculators. In 1970’s people were thrilled at the first pocket calculators as they were innovative. Although the market for calculators has been experiencing growth, people are not excited or awaiting eagerly the new Texas Instruments TI graphing calculator because there is a lack of development in innovation. As it pertains to the discipline of Political Science, its “product entails not just policy promises but everything a party or politician does, as well as broader aspects – for instance, how they accommodate, serve, and represent market needs and wants” (Marland et al. 2011). The political “product” “is an amalgam of the elements of policy, party impression and its received, publicly understood history” (Henneberg et al. 2007). The “product” “consists not of its political communications but of: a) its ideological platform and its set of policy proposals, b) the party leader, the candidates and party officials and c) party members in general” (Klovos et al 2023).
Product design is covered under the Consumer Protection Act legislation. In product design, there are seven “P’s- Product, Place, Price, Promotion, People, Process, and Physical environment (Oxford College 2023). The design process in Political Science involves interest articulation and interest aggregation to determine the demand within the domestic environment. Product design is a method by which products can be created to fulfill supply. This process is used to create the value chain. In Political Science, the supply is related to needs in the environment, for example, In Shawn Mendes’s first Music video. There was a cause product that was advertised regarding domestic abuse. Political products have a societal cause just as Shawn Mendes’s video depicts and that’s what separates the political product from others. As for the seven P’s they are explained below:
Product- The approach to product creation is based on Miles and Snow. The type of creator the Political Actor is creates a sense of competition because if Miles and Snow are factored in, there are varying valuations of the categories according to how uncommon they are. Generally, products are socially created via a social construct than through sociological imagination the product is related to that what is available in the domestic environment. Tools such as STP, SWOT help the Political Actor determine the value proposition of the product against others that may be available in the domestic environment. Questions such as “What is the products use?” or “What is the demand of the product?” or “What supply do we have to fulfill the demand for the product? Are asked. Note differentiation and cost.
Place- Location, location and location is what they say. Products are created with an individual’s expertise and expertise comes from their education and experience within the domestic environment. In a globalized world, it is expected that products that the Political Actor creates have performance and aesthetic characteristics of other places he or she has visited. For example, if the Political Actor goes to the USA, it is expected that the product of the Political Actor concur with the proponents of capitalism as opposed to a Political Actor that creates the same product in Vancouver which then would result in left socialist leaning valuing such policy objectives mentioned above (Cleland 2019).
Price- The price of the product is determined through the cost of production and the margin level or the surplus value from exploitation. Prices are also variable to the exchange rate. If the product is created in Asia, it is expected that there is going to be a lower currency value but a higher probability of a transaction because the population is large. Commerce is the idea that brought rise to such places as the bazar and the market place. These places have gone and proliferated itself to many places notwithstanding places in the UK such as Rochester City Market (Kent Online 2023) and places in China such as Wuhan or in Vancouver such as the Night Market. Trade was expanded by the Dutch under the East Indies Corporation (University of Pittsburg 2023) . This brought spices to the Silk Trade route. These dense markets offer a lot of profit potential.
Promotion- Promotions help people with their interest in a product. Oftentimes promotions are organized to give people a higher value. This occurs in buy one get one promotions. Other promotions include bring your own plate a custom in Australia. Promotions help increase the interest of the product that the Political Actor creates for his audience.
People- People are very important as it pertains to the creation of products. People are a part of every part of the supply chain. They make the products; they purchase the products and they trade the products. It cannot be emphasized enough how important the role of people take in the product development process. In Political Science however, people are used for penetration, proliferation and development so that the product can succeed in the domestic environment.
Process is very important. In macroeconomics specializations result in an increased efficiency and thus an increase in yield. The Japanese sent their workers to Detroit in the Ford facilities (NY Times 1982). They were looking at the conveyor belt system that Ford engineered. This resulted in Japanese vehicles that were well liked because they are cheap and disposable.
Physical environment- The physical environment plays an important role in product creation. The Political Actor must craft the product per the demands of the environment. For example, if the Political Actor is in a community with a major ethnicity and race majority, he would cater that product accordingly. If the Political Actor is making a food product for a demographic in the contested area of the Kurds (Turkey, Syria, Iran and Iraq), he or she would make something like couscous to appeal to the demographic of the Middle East. In this though, it is necessary to observe the cultural customs that go with making that dish as not to offend the ethnicity.
From whence the seven P’s are factored in, the actual designing of the product commences. The design can start with a CONCEPT design. This design process allows the Political Actor to be able to tinker with the product and its performance and aesthetic characteristics. It allows him or her to visualize the product with multiple attributes. When the designing process is completed, it becomes a CONCEPT. The CONCEPT functions several attributes of the final product therefore multiple CONCEPTS can emerge as a result of the design process. When a CONCEPT is selected and completed it is sent for prototyping. Prototyping makes the CONCEPT physically tangible. In this, the product is put through several stress tests. These tests ensure that the product is according to the legislations for its category. The PROTOTYPE allows the Political Actor to test the product in the domestic environment. These tests are done through the deployment of a BETA TEST. BETA TEST items are used to test penetration, proliferation and development. For PROTOYPYE requiring larger resources, PILOT PROGRAMS are started which are based on the Scientific Method. PILOT PROGRAMS require experimental design and adherence to CORE TCPS2 provisions.
As the PROTOTYPE has been tested, BLUEPRINTING is next. In this, TECHNICAL DESCRIPTIONS of the product are created. These BLUEPRINTS serve to proliferate the creation of the product. It also contains the specifics and the particulars of the product in detail. In the past, specifically in the UK in the industrial revolution, machines used for textiles were guarded as the UK government didn’t want the technical details of their invention to spread. This caused the country to profit immensely off of the Silk Road initiated by the Dutch.
When a BLUEPRINT is produced, a PITCH DECK is used to intrigue potential stakeholders to the final product. Stakeholders are like customers; they want a compelling product that does what it is intended to do. They look for aesthetics and meaning in the product. This creates “value.” Stakeholders extract “value” from the product as they use it. It is the “value” that is created that serves as the “value proposition”- the reason why the product is to be purchased by the target demographic. Stakeholders want profit to be produced as a result of the product offering. If the Political Actor is an entity company, shareholder primacy says that, the product must be designed as per the shareholders direction. Stakeholders seek to make revenue. This is a current issue with Politicians as they deliberate with stakeholders. Oftentimes, Politicians lose a part of themselves as a result in their bid to portray an “image” to please the stakeholders.
Market Intelligence
Physics observer theory says that scientific observation changes the object being observed (NASA 2023). This theory can be used to observe people in the public eye. People in the public eye are observed by the mass media and their actions are publicized through publications. These observed experiences become part of the limbic system. When an individual observes these people that are viewed by the publics through the publications, it causes physiological and psychological changes to the individual. Not only that though, the individual can use their observations as raw intelligence only to be organized and deciphered at a later date. Further, the individual can be learning as they observe which is part of social learning theory (Akers 2013). Henceforth it becomes important to make observations. If the Political Actor has the expertise, the Scientific Method can also be factored in as he or she collects data. Physics observer theory is then relegated to the Scientific Method as the Political Actor forecasts trends and as he or she determines the culture (public acceptability- policy objective). Although it is like this however, legislations pertaining to human rights prevent violations from occurring such as the rules of evidence. Evidence that is obtained via inadmissible means is not actionable in the court of law per the Canada Evidence Act. More often than not, many Political Actors get blackmailed by others, a violation under the Criminal Code, a form of extortion.
Intelligence is extracted from the domestic environment according to interest articulation and interest aggregation. Some of this data are raw intelligence and need to be “deciphered” and these intelligence are organized through the Scientific Method. From whence data are systemically organized and deciphered, they can then be used in quantitative and qualitative works so that political objectives can be actioned. Raw intelligence are direct intel observed by a Political Actor who has the option to be a “donor”. A donor is an individual that has provided consent of extraction. A doner is the ethical means of extraction however, depending on the regime within the domestic environment, intelligence can be extracted forcibly (China and North Korea). In these extractions, deflectors rise. An example of a “donor” is Jim Pattison of Vancouver. This individual donated monies to create extensions of hospitals. This donation is necessary as rules of engaging in international conflict, say Ukraine, say that hospitals serve as a safe haven for national interest in times of conflict. Regardless, this individual donated four million dollars to the Surrey Hospital (Surrey Now Leader 2021) and another seventy five million dollars to a Vancouver hospital (St. Paul’s Foundation 2017 )and thirty thousand dollars of monies to a New Westminster (Vancouver Sun 2022) hospital. Another example is the Bill and Melinda Gates foundation which regularly donates to the HIV cause. A further example is the Clinton foundation who raises monies for their political cause. These donations have several functions. They can be used to coerce the city into obtaining office, it can be used as a gesture of kindness or even for public relations causes. In the Clinton administration there were 181 doners before the Hilary election wherein they contributed to Hilary’s election against notable candidates such as honorable Donald Trump and dear Jeb Bush and Bernie Saunders. Although there are “donors” there are rules to be noted. According to the Criminal Code, bribery is a tenant of extortion and there are rules for accepting donations when in public office. When donating for tax purposes, it is best to craft the donation in a good context. In the Clinton case, it was used to create a new image of the Clinton regime as a falacio by Monica Lewinski had smeared the Clinton surname preventing people from partaking in an upright proper democratic society which values transparency.
Communication in the context of politics involves many legislations of which include Criminal Code, Citizenship and Immigration and Refugee Act and the Public Officers Act. If the individual has a degree, for example a Law Degree, communication would involve the S92 legislation of the Legal Professions Act. Communication is important. According to Potter and Perry, there are several types of communication and these methods of communication are used in speaking scenarios that are presented to the Political Actor. The methods of communication are as follows:
Intrapersonal communications, interpersonal communications, transpersonal communications – based on accommodating “religious fundamentalist,” group communication, public communication (Ross-Kerr 2006). Intrapersonal communication occurs within the Political Actor. This method of communication is effective for reasoning. As the Political Actor reasons on political phenomena he can then commence the processes detailed in Blooms Taxonomy. By using political thought in this way, it upholds the teachings of Socrates, Plato and Aristotle- the founders of Scientific thought. Interpersonal communication involves two individuals. In this context messages are sent and decoded by the recipient. This method of communication involves the conveying of the Political Actors “image,” which is why the use of ethos, pathos, logos and persona become increasingly important. The recipient forms a judgement on the Political Actor. Transpersonal communication is an accommodated form of communication. It is accommodated because of the UNDP provisions of human rights. Religious fundamentalism through this method are then prevented from spreading thought that does not have a rational basis as religion seeks to indoctrinate their objects of interest. The Political Actor must be aware of this ancient threat to the democratic publics. Group communication is communication between several peoples. In this communication, the Political Actor is graced with witnesses. In this form of communication, what the Political Actor says to the audience becomes increasingly important as the receivers of the message to be decoded have the ability to group together against what the Political Actor is conveying. In Public communication, the Political Actor communicates with a large group or even a population. This form of communication involves the conveying of ethos, pathos, logos and persona, like interpersonal communication and group communication. In this context, the Political Actor is exposed not only to civilian witnesses but expert witnesses who can deconstruct the message. When this happens, an opposition can be created.
As what was mentioned in the above, communication in various contexts involves many considerations of law as what is said to individuals can hamper the PROGRAM. Social justice communication, political communication and legal communication are all used in varying degrees as different scenarios may present the Political Actor as they conduct themselves in the community. “Maarek (1995) conceptualises political marketing as “a complex process, the outcome of a more global effort implicating all the factors of the politician’s political communication” (p. 2) and emphasises that “‘political marketing’ is the general method of ‘political communication’” (Klovos et al. 2023).
Delivery
Delivery of political messages happens through expeditions. These expeditions sent the nobility to other nations. Ships such as the Spanish Armada, brought regalia, memorabilia, trinkets and precious golds and silvers to other parts of the globe. Airlines such as the Philippine Airlines have many expatriates sending resources to the Philippines in an effort to continue that Spanish practice. Some of these goods are domestic products such as chocolates and clothing. Other goods can be precious metals or gems or even process technologies. Regardless, going on an expedition facilitates the idea of the free market economy under neo liberalism, enforced by honorable Margarette Thatcher in the UK; it also facilitates globalization. It also supports the commerce and trade of goods and services, ideas and concepts through excursions (objective based activity) at the target desitination. This in theory helps with innovation which then prevents the economy from experiencing recession or depression on the business cycle as the objective of the Political Actor is to promote growth and expansion of business and enterprise so that it can maintain its position. In some other cases, like in the state of North Korea under the honorable Kim Jung Un of the Kim dynasty, operate in the dark. This means that their bureau conduct pseudo-operations that lack integrity and observation for human dignity per the UNDP of human rights. They have had their deflectors go to countries such as the UK. In this instance, a “Jihyun Park” was able to make it into the UK government. Clearly the benefit of this is trade of ideas and concepts. Jihyun Park is clearly going to serve the UK with her intel so that it’s government services can be aware of the injustice that occurred but also, in her situation she can have a better living situation.
As it pertains to political parties, the product orientated parties emerged from 1983 in London through the Labor Party. Further, the sales oriented party utilizes complicated sales tactics involving manipulation to make people want what it offers and the market orientated party uses market information to determine voter demands to design its product to suit them (Lees-Marshment. 2023). Jenifer uses the following to compare these parties : STAGE ONE: Product Design, STAGE TWO: Market Intelligence, STAGE THREE: Communication, STAGE FOUR: Campaign, STAGE FOUR: Election and; STAGE FIVE: Delivery (Lees-Marshment. 2023). This process is necessary to understand because it depicts the evolution of approaches to politics. With this approach to politics the Political Actor can then design his political products per a standard. This theory can be adopted to the Political Actor that has not held public office or is yet to obtain office as a public official. Henceforth Stage Four then is not used by that Political Actor or is used minimally if that individual does not ascertain “Public Office.”
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